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Similar kitchens are planned for Washington and other major cities next year, which will allow same-day delivery at lower rates. The company's six chefs do extensive nutritional planning and testing with consumers before they put a menu into their mass-production kitchen in San Francisco. It allows people to choose from five menus. While grand visions of a new media empire may be driving, is focused on creating a new culinary habit. Maybe we will have super-chefs talking about where they eat on their nights off." Eventually we will have entertainment and education. "And I told him this is going to be the food channel on the Internet. "Michael Eisner asks me the same question," Frank said cheerfully. But for the life of me I have trouble seeing what the former chairman of Walt Disney Television & Telecommunications – the man who brought us such films as "Dead Poets Society" – finds so alluring about takeout food. "What they are really saying is 'We want something we don't have to eat out of cardboard.' They are used to pizza and Chinese food, but they want more choice." "Our average user wants something that they can call a restaurant experience at home," Frank said. mogul Richard Frank, takes a similar view of the hunger he hopes to fill. executive who cooked up his business on a sabbatical two years ago.įood.com's chief executive, former Walt Disney Co. "This whole thing came out of wanting to help people slow the world down a little bit, plug in and connect," said founder Darby Williams, a former Microsoft Corp. The market's growth is being fueled partly by the mounting frustration of workaholic Americans who find themselves spending less and less time eating face to face at home with loved ones. The sale of prepared meals in the United States accounts for nearly $70 billion annually, with takeout and delivery accounting for roughly half of all restaurant revenue. CookExpress offers same-day delivery in San Francisco and overnight shipping anywhere else in the country.īoth services are going after a huge market.
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Each salmon serving costs $12.25, plus shipping fees of about $3.75 a person if you order four meals and $6.50 a person if you get two.
The result? In half an hour, a non-chef like me is serving fresh salmon over sesame noodles to my friends, with snow peas, red peppers and shiitake mushrooms, all topped with a black-bean sauce. You do the cooking they do the slicing, dicing and marinating before packing the ingredients in cook-by-the-letter plastic bags and shipping them to you with instructions inside a chilled, insulated box.
The California company provides elegant meals you can cook and put on your table in a fraction of the time it would take to prepare them from scratch. While did get chicken parmigiana to my house within two hours, I found its lime-green Web site unappetizing and hard to navigate. The company's business plan seems sound – who wouldn't want point-and-click ordering from lots of different menus? – but its execution remains raw. The letdown was, a delivery system that has hooked the Internet up to 13,000 restaurants nationally and more than 700 in the Washington area. One proved as delightful as the other was disappointing. I tried two Web sites, one to satisfy my immediate hunger and the other to plan meals for later in the week.
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While we are waiting for Streamline, Peapod, NetGrocer, Webvan and competitors to crack the electronic grocery market, I figured I'd sample some prepared-food services that are already up and running. likely will be the first player to arrive, with plans to open a 100,000-square-foot warehouse in Gaithersburg in a few weeks and to launch a $30-a-month delivery service for food, dry cleaning and other household supplies here on Oct. But the race to conquer door-to-door grocery replenishment hasn't reached the nation's capital yet. Of course, if the Net could really handle my food needs, it would have had groceries sitting at my doorstep in a refrigerated box. What better time, I thought, to take stock of the Internet's food-delivery skills? I returned from vacation hungry, and annoyed to find no food in my fridge.
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